Lookbook for Choctaw Ridge Undergarments that I shot. Small interview about the line:
Inspiration was 1920-40's men's undergarments. I became really interested in old box packaging of underwear from that time period, it came in a box and had maybe 4 pieces. Many of the details were inspired from old long johns or underwear that i updated to something a little more modern with top of the line fabric. I used fish eye coroza buttons in their natural color which is very similar to natural Ivory in color.The tank top and boxer briefs are heavy 9 0z 1x1 supima/model ring spun cotton with Lycra to maintain shape after continuous wear. The crew neck and v neck t's are made from 60 single supima/model ring spun cotton, buttery soft! The woven fabric for the boxers and lounge pants is very beautiful Japanese fabric. The stripe is reminiscent of fabric from that time period. Although extremely expensive i felt it was perfect to capture this period. The Thermal fabric is 100% cotton ring spun made in US. I think that era was very sophisticated and gentleman dressed impeccably from head to too including their undergarments. When you look at the market today there is a huge deficiency in men's undergarments. It's either cheap uniqlo or h&m or cheesy designer underwear with their logo all over the waistband. I think now that men are really starting to appreciate the finer qualities of fabric and production in their wardrobe the one missing element is finely made undergarments, with the style and fit demanded by today's modern gentleman.